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CBS > The Value Proposition: Multidirectional Barter
May 06, 2005

The Value Proposition of Barter
Multidirectional Barter  |  Increase Your Purchasing Power  |  Working With CBS
Most companies have participated in a barter or contra transaction.  Typically a bilateral agreement between two companies to exchange products or services of similar value, these traditional barter transactions were limited by a number of factors.
It's necessary that the business you're bartering with needs your product or service.
Both companies must value their products and services equally.  Usually this means that each much be equal in price to the other.
The transaction usually does not complete itself until the work of both parties is done.  Unless you're dealing with retail products readily on-hand, it can take some time before both parties have their respective product or service ready to deliver.
The past 30 years of progress in information technology has allowed sophisticated, computer-based trading systems to be developed that are capable of facilitating multidirectional barter.  This is barter between more than one company, made possible by a credit system of "trade dollars" that enable you to "buy" and "sell" products and services using barter.  With our proprietary, database-driven software, we track all of your barter transactions while keeping a tally of the credit you've earned and the credit you've spent, much like a bank would maintain an accounting of your banking transactions.  Subsequently, we provide you with a convenient monthly statement detailing your activity within the barter system.
The carpenter comes to you as a new customer, wanting to plan a trip to Greece
   As a travel agent, you barter
   to get computer maintenance
   work done at your office
The owner of the sailboat hires a carpenter to do some touch-up work on his fleet
The computer professional uses his trade dollars to rent
a sailboat for a vacation
The infrastructure allows our members to barter for products and services anytime, anyplace, and for any amount with respect to their available barter credit. Furthermore, you are no longer limited to bartering with only those companies who can use your product or service; no longer does your product or service have to be of similar value to that of your trading partner; and now, the transaction can be completed instantly, without waiting for someone else to provide their product or service.
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